How Do You Get Back to Value?

Too many people get locked into that. You just want to do the transaction. And they, one of you as a commodity. Tell me the price. How much does it cost? Now we're all talking about value today. But what we see is value doesn't matter. It's what they see as value. and how do we get them to focus on that? We've got to have that trust that no like and trust. The only thing that sales people and sales experts seem to agree on, but how do you build it?How do you start from where you are and build into it?

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