10min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Gina Trimarco: Elevating Your Sales Skills Through Improv

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Empathy and Sales Success

The chapter explores the intersection of empathy and sales, discussing a story where a CEO challenges the conventional view on empathy, leading to introspection and a new sales technique. It emphasizes the importance of empathy in leadership, communication, and building rapport, emphasizing the need for understanding different perspectives and providing necessary tools for success. The significance of genuine care for clients, aligning with shared values, and leveraging humor in sales are highlighted as key factors for success.

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