Pricing Strategy, Category Creation on Boss Talk #6 with Ben Horowitz and Ali Ghodsi
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Introduction
Philip Bostock: How do you price your product? He says the most important thing is to have a willingness to pay conversations with customers. If they say, 'This is expensive, that's a good price,' then it may be too high or too low - he explains. The trick is to give them three options and let them decide which one works best for them.
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