
7 Instant Business Boosters & Breakthroughs
Dan Kennedy's Magnetic Marketing Podcast
00:00
Innovative Product Guarantees for Business Differentiation
This chapter explores the launch of a new product featuring unique guarantees designed to set a business apart from its competitors. It highlights creative naming strategies for these guarantees and underscores the necessity of shifting from a commodity mindset to effectively differentiate one's brand.
Transcript
Play full episode