3min chapter

On Brand with ALF & Rory Sutherland cover image

Beelivery: Rory explores the phenomenon of the grocery home delivery service

On Brand with ALF & Rory Sutherland

CHAPTER

The Most Difficult Part of Delivery Is Always the Last Mile

Do you charge differently at different times of the day? And now do youo? Our tant is is, and the day is different, and the night, obviously. And the night we it is more expensive. The nature of the order changes significantly by time of day. So you'll get more drinks and toba orders late in the evening. I've always felt that an open axis locker system for the whole of the u k, similar to amazon lockers, but ten times the scale, will eventually be a game changer for this kind of business.

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