How to Frame a Concussion to an Athlete

A lot of athletes are very much about the now. When can I play, why can't I play versus in 15 years time? Most put their bodies on the line with very little concern for the future. But there's going to be those athletes that do care about the future. So you can always layer in that future prospect. But at the end of the day, it's for the longevity of an athlete. It's looking after them post game because if that's not done, those same players in 20 years time will be coming back and suing. And then they'll be like, you should have done something.