2min chapter

Lenny's Podcast: Product | Growth | Career cover image

Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks

Lenny's Podcast: Product | Growth | Career

CHAPTER

The Rise and Fall of a Great Story

The structure of a great story goes up and down like these teeth. So to verbally describe it, you could picture a line at the bottom of your screen. It makes people leave their current state or the status quo...and make them long for this future state by using contrast. The last horizontal line is what we call the new bliss.

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