Facebook and the Ads Business - It's a Lifeboat

"We had no other option. By this point, over the course of four years, facebook had basically gone and taken over the world," he says. "And so really facebook was e the the final and only platform at scale for social and we needed a lifeboat." But i will say a the sort of overnight, throwing hundreds of people on to the project and turning it into that meant that we never really got to fulfil our mission ... It's kind of unbelievable ow how huge s its becoming at this point".