4min chapter

The Startup Ideas Podcast cover image

Anything Is Possible with David Friedberg

The Startup Ideas Podcast

CHAPTER

The Whole System Is a Waste of Water

We spend about a hundred and 20 million acres of farm land a year to grow the fruits and stuff that we convert into beverages. The whole system is crazy, and it's two and a half trillion dollars to spend a year. We could save people money. We could make a taster, we could make it personalize. Now you have an infinite variety of beverages. Everyone can get a beverage that tastes better to them. No two people love the same beverages. An it's why starbucks is so successful, since everyone gets it their way.

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