2min chapter

Big Questions with Cal Fussman cover image

Jeffrey Gitomer: Your Positive Sales Coach

Big Questions with Cal Fussman

CHAPTER

The Word Why Is Like a Challenge Word

"I'm sick and tired of you doing that because you're doing that. Haven't I taught you enough?" she says to a customer at the hotel's front desk. "Can you imagine their meeting in the morning? We were full last night, gang, it's a little huddled here." The word why bothers her as tamping down on positivity: "The word why is like a challenge word".

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