
Ajay Banga - CEO of Mastercard
Coffee with The Greats by Miles Fisher
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Mastercard's Emotional Appeal
In traditional advertising, people will tell you that the way to appeal to e is either through rational methodologis or emotional sensory. Master card's entire advertising dates back to well before my time and has grown into priceless surprises. We hader in china, a bunch of young kids were learning how to play the piano. And we got lang lung to walk in from the side, and she collapsed on the floor. Meanwhile, the kids went nuts. That's a priceless experience for the kids to teacher collap. You at jumb wamme o.
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