Coffee with The Greats 
by Miles Fisher cover image

Ajay Banga - CEO of Mastercard

Coffee with The Greats by Miles Fisher

00:00

Mastercard's Emotional Appeal

In traditional advertising, people will tell you that the way to appeal to e is either through rational methodologis or emotional sensory. Master card's entire advertising dates back to well before my time and has grown into priceless surprises. We hader in china, a bunch of young kids were learning how to play the piano. And we got lang lung to walk in from the side, and she collapsed on the floor. Meanwhile, the kids went nuts. That's a priceless experience for the kids to teacher collap. You at jumb wamme o.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app