S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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CX Customer Support - What's Next?
Getting active on social, especially LinkedIn for our employees as well as our company page is a part of that. Having the paid and organic, I think works nicely together. We are also planning to start a customer referral program. This is kind of like having them create demand on our behalf. Then if someone becomes interested, we close the deal, then they'll get a payment from that as well.
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