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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
Is It the Social Good, the Fast Aspect?
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Rishi Iyengar: People get focused on big names, big things, whatever. But it's actually those little things that all come together that aren't as sexy that can make the biggest difference. How do you convey subtleties in an email? Like, how do you convey these things? That seems subtle, like you don't want to be beating somebody over the head with something. So we call it implied messaging. The consumer has no choice but to fill that gap.
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