2min chapter

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The Elite Ironman Who Survived a Mid-Race Heart Attack: Tim O'Donnell on Mental Fitness, His Brush with Death & Finding Joy In Training

The Rich Roll Podcast

CHAPTER

The Power of Stories in Triathlon Races

The PTO stands for professional triathlete organization. It's sort of a quasi kind of collective bargaining organization, but also an event production company like you're creating these races. That are designed for audience engagement that are kind of playing around with the traditional format of what a triathlon race is. And to develop stories too, right? Like the NBA really grew when Magic Johnson and Larry Bird came in and they had this story, this, you know, NCAA championship rivalry coming into the NBA.

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