How to Use Gong Like The Team Who Developed It w/ Ryan Longfield (fmr CRO, Gong)
The Science of Scaling
Success in the Sales Tech Industry: The Gong Story
The chapter explores why Gong emerged as a successful player in the competitive sales tech industry, highlighting their execution strategy, marketing tactics, and category creation through content marketing. It discusses how Gong expanded beyond traditional sales coaching to offer comprehensive data insights for pipeline management, empowering managers to make informed decisions and improve success rates. The chapter also delves into effective coaching techniques using data analytics from Gong for performance evaluation and driving strategic decisions in sales settings.
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