5min chapter

GTM Disrupted with Mike Smart cover image

The New and Higher Bar for Product Executives

GTM Disrupted with Mike Smart

CHAPTER

Evolution of Product Management in Go-To-Market Strategy

This chapter explores how product management is crucial in driving go-to-market success by understanding and articulating the value of a solution. It underscores the responsibility of product managers in achieving product success and supporting sales efforts through market-focused strategies.

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