Crumbl: Jason McGowan
How I Built This with Guy Raz
00:00
The Cookie Company Playbook
This chapter explores the innovative marketing and branding strategies of a rapidly growing cookie franchise, with a focus on their unique flavors and social media presence, particularly on TikTok. The discussion highlights how the company engages with its target demographics and the challenges they face in maintaining competitive edge amid quick expansion. It also addresses the importance of creativity, customer authenticity, and navigating legal hurdles as key factors in their journey to success.
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