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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
How Much Content Do You Really Need?
The company's overhead is just being used across the board. For now, for me to go and get 10 videos from 10 creators at say $50 a video, $75 a video, that's an extra 750 a week. So out of the $7,000 a week you're spending on testing, I think you can afford the 750 to be split a little bit towards getting assets. But then it depends on how much content you're getting,. If you feel like you need to get 20, it kind of takes away from the testing budget.
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