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What founders can escape venture's no-man's land? (w. Anu Hariharan update)

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Shifting Dynamics of Go-To-Market Strategy for Startups

This chapter explores the transformation in go-to-market spending for startups, emphasizing the shift towards optimizing cash runway and ROI. Founders are successfully trimming down their CAC payback period, but face challenges in ensuring sustainable growth and making tough choices about underperforming investments.

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