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A close look at Peloton’s developer experience survey | Thansha Sadacharam (Peloton)

Engineering Enablement by Abi Noda

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How to Increase Participation Rates in Surveys

I want to follow up on the frequency piece you mentioned you're going from three times a year to twice a year. One thing we didn't touch on earlier in this conversation was sampling so if I recall you use sampling in your previous surveys. Can you explain why you did that and why you're now maybe moving away from that? We decided to essentially do something like that. The thing that we found with that sampling and dividing into three is like just based on the number of developers that we have, actually turned it to be quite small when you factor in that lower participation rate right.

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