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Grilling Deena Shanker of Bloomberg on Plant-based Meats As Trend or Fad

The Plantbased Business Hour

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Food Reporter

I got to actually a really wide spectrum of reactions from people in the food world that are not focused on plant based meat. A number of people told me that it was right on the money that they've seen this for a long time. But I got a very different response from people inThe plant based meat world and they were not happy and said that I was wrong. So that was also interesting. You know, I didn't expect such a strong reaction partly because what I was writing was mostly not news. People that have been people that are in the sector know how far down sales have fallen.

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