Product Growth Podcast cover image

Product-Led Growth (PLG) Masterclass: How World Class Companies Grow in 2024

Product Growth Podcast

CHAPTER

Unveiling the Product-Led Growth Iceberg Framework

This chapter introduces the concept of product-led growth (PLG) and explores the 'PLG iceberg' framework to illustrate the visible and hidden aspects of successful PLG companies. The discussion incorporates storytelling techniques and real-world examples to make the ideas more relatable and memorable.

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