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Jordana Zeldin on the D.I.S.A.R.M. discovery agenda setting framework

Outbound Squad

CHAPTER

How to Create a Transparency Sales Process?

i see a bleeding together of b to c selling experiences and what it's like for us as a consumer. i think that the same, like, really fundamental needs that human beings have in relationship outside of selling are the ones that we as sellers need to meet in the selling relationship. I'm talking about big picture needs, like feeling seen and heard, feeling safe, feeling free. For me, one of the reasons that it's so powerful is because i think that it leads to like, feelings of safety and security on staroids.

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