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4min chapter
The NBA
Acquired
Is There a Counterpositioning Opportunity for a New Professional Baseball League?
The m b a is cornered resource on real estate, with the exception of seattle and maybe one or two others. As a competitor league, you'd have to be mostly going into cities that thereare already existing m b a teams. In terms of global viewership, i p l is on par with the m b a. But thing that thinking about this strategy of making the players the stars could start to introduce, ialready has started to introduce, an element of a network economy power. If your players have much larger and much more engaged social media followings then they're going to be winning and converting fans at a higher rate than leagues that don't have that....
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