Sonoma Race Insights and NASCAR Dynamics

NASCAR commissioner Steve Phelps joins John Ourand for a candid conversation about the sport’s evolving media ecosystem, including new deals with Fox, NBC, and Amazon Prime. Phelps also outlines NASCAR’s experimental growth strategy; explains why he’s not in competition with F1 and IndyCar; and weighs in on the simmering legal standoff with Denny Hamlin and Michael Jordan—while making the case for why polarizing personalities like Hamlin are important for increasing fan engagement.

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