#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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Shangri-La's Asian Hospitality Brand
Shangri-La is very much a beautiful, premium five-star positioning as a hotel brand and 50 years in operation. And I really do associate that, you know, gorgeous concept of Asian hospitality. So I think Shangri-La has captured that and kept it as well because I was just looking at the simplification,. let's say, of the group name as well from Shangri-la hotels and resorts back to the simpler form of Shangri- La.
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