#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Scale and Efficiency in Sales
I don't know if you ever really get there to an end state that's like everything's perfect and moving smoothly because it's a constant process. So I do think there's always going to be evolutions going on with your customers, with the product itself and things like that that cause you to keep changing. And so some of the work that's required changes over time, but I think getting people to think beyond just that initial onboarding piece and thinking of sales enablement as an ongoing activity is what's really important.
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