Building a Diverse Investor Base and Connecting with the Community for a Women's Soccer Team

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Exploring the journey of securing key investments for a women's soccer team in Los Angeles, involving athletes, celebrities, and tech personalities to build a diverse investor base. The episode showcases how leveraging well-known figures like Sophia Bush as investors aided in raising capital and acquiring a stadium for the team.

The high-flying Angel City Football Club is rising to a historic valuation in professional women’s soccer, nearing $200 million. When the Los Angeles team started four years ago, franchises in its league went for as little as $2 million. Co-founders Kara Nortman and Julie Uhrman reveal the game-changing strategies behind this seismic shift, created with a third co-founder, actor and activist Natalie Portman. The tale of ACFC holds valuable lessons, from harnessing an outsider's advantage to tapping an underserved market with fresh perspectives. Their bold vision: prove women's sports is a lucrative enterprise, champion equitable recognition and pay across gender, and craft an iconic brand fueling community impact. Kara and Julie’s big dreams, brilliant execution, and unstoppable determination have transformed an industry.

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