How to Promote Social Impact as a Founder

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The social good may be touchy-feely, but the business results should be undeniable. If you require yourself to adhere to that level of discipline, your impact can scale. This approach has worked for many entrepreneurs with a mind towards social change. The fact that it helps people can actually make it more appealing and more profitable. Certain consumers are willing to pay a premium for products that come with social impact.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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