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5min chapter
How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
How to Promote Social Impact as a Founder
The social good may be touchy-feely, but the business results should be undeniable. If you require yourself to adhere to that level of discipline, your impact can scale. This approach has worked for many entrepreneurs with a mind towards social change. The fact that it helps people can actually make it more appealing and more profitable. Certain consumers are willing to pay a premium for products that come with social impact.
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