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Ep 303 Paul Farrell - From Zero to $1.2 Million ARR Exit In 2 Years

Built to Sell Radio

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How to Sell a Sore Scurity Firm?

A, gad he thought, you know, based upon the industry, you know what sore scurity firms get. I mean, five dollar firm gets a much bigger multiple than a one point two million dollar firm,. As you grow in size, you'll get bigger multiples. It depends upon who your buyer is, and strategic or not. But there's always a lot of things ta play into that equation. You got to be able to talk about it. And all this has got to be an ilogical sequence fors somebody comes in with objections.

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