Introduction

Today’s interview is with Sirte Pihlaja, who is the CEO (Customer Experience Optimiser) of Shirute, the first customer experience agency in Finland as well as a Lego Serious Play® Facilitator amongst many other things. Sirte joins me today to talk about happiness, creativity, why we need more fun in our business and CX lives, Lego and some serious playing.

This interview follows on from my recent interview – We are all only one moment away from creating a hyper fan – Interview with James Dodkins of Pega — and is number 398 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.