Mastering Game Marketing on Steam

This chapter explores the intricacies of marketing games on Steam, focusing on the role of wishlists in boosting visibility and the importance of crafting an appealing store page. It highlights the need for developers to align their creations with popular genres while maintaining innovation, to enhance marketability and financial success. Additionally, the chapter discusses the importance of structured game development processes, addressing challenges such as scrapping prototypes and dealing with imposter syndrome in the ever-evolving gaming industry.