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The Honest Company’s Jessica Alba: Make your customer the star
Masters of Scale
The Importance of Psychographics in Remote Work
Psychographics can help you segment your audience, segment your customers based on their contimental models and their psychological orientations. One example that many teams have been grappling with is navigating the transition from remote work back to the office. Even when you have a deep appreciation of the iral needs and fears of your customers, your partners may not. If there's no honesty, there's nowhere to even begin. And i just feel like having that honesty and there's values around honesty that are ethical. Just be honest about it and then people can get what they want. Give people clarity in their real lives, but this is all so easy to lose sight of. I'm hoffman Thank you
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