2min chapter

B2B Mentors cover image

Give to Get Marketing Strategies

B2B Mentors

CHAPTER

Sales and Marketing Alignment

We have a very large sales organization, a nation wide, and the marketing department sits right within it. So we are part of the sales team. We do not sit outside of it. And r the marketing department's job is to help them open doors through brand recognition,. Help them explain solutions through innovative marketing materials and videos. I don't think people really even think about it something as small as that," he says.

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