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The Dolphin in the Shark
The problem with Google Glass is they missed some of the social challenges that they would be faced with, not being able to see what the person in front of you might be looking at or exploring. So I think once you've started to sort of shift it from an all encompassing social tool to a purposeful production aid, so I think Google Glass is now similar technologies used in production roles. It's done despite interest again, giving it a clearly defined role. You're speaking to people under stress and pressure, where our sort of attention resources are chattelled. But I love that example as a hack, even it's midway point.