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SaaStr 676: CRO Confidential: How to Grow Revenue Faster in the Second Half of 2023. Hosted by Sam Blond, Partner at Founders Fund
The Official SaaStr Podcast: SaaS | Founders | Investors
How to Be a Successful Sponsor of an Event
Most people buy a booth, send their best sales reps. They show up with some chotch skis and they raffle an iPad. If we scan your badge, like, and we pull your number or whatever from the fishbowl, you get an iPad at the end of the conference. And so that is an outbound example that was really effective for us at Rex. The next one I'll talk about is events. We did a bunch of ancillary supporting activities that made our sponsorship far more effective.
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