SALES RANTS: Finding your "why", planning for the unexpected, and more with Jeff Bajorek
Outbound Squad
Is Your Instinct to Do It?
The first thing that pops into my head is, covey again, and begin with the end in mind. What do we need to put in an email to get a prospect to respond, sure let's chat. And then again, think about when you include a case study or some piece of content an e mil, what do you want the person to do? You want them to respond with, oh, this was really interesting.
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