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From Competition to Collaboration: The Birth of a Unique Partnership
This chapter explores how two business competitors turned collaborators by teaming up in deals after realizing they were bidding against each other. The partnership emerged from a situation where a wholesaler tried to pit them against each other, leading to a joint venture and ultimately catching the attention of A&E for a TV show. The discussion underscores the value of transforming competition into cooperation and the unexpected opportunities it can create.
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