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AI Is Reshaping The Way We Prospect w/ Henry Schuck (Founder & CEO, ZoomInfo)

The Science of Scaling

CHAPTER

AI's Transformative Role in Sales Prospecting

This chapter explores how AI is revolutionizing sales prospecting by simplifying the identification of key leads and reducing cognitive workloads for sales representatives. It highlights the shift from traditional methods to AI-driven sales development, addressing both the benefits and ethical concerns associated with its implementation. The conversation also examines the challenges businesses face in integrating AI into their sales strategies, especially regarding data management and customer interactions.

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