How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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Navigating Challenges: A Fresh Pet Food Journey

This chapter explores the trials faced by a new pet food company during the economic downturn of 2007. It details their struggles with fundraising, market skepticism, and the pivotal moments that led to critical investments and partnerships. Additionally, it highlights the journey from initial setbacks to public company status, showcasing resilience and strategic growth in a competitive industry.

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