When you have momentum, you can feel it. It's visceral. There's decisions get made fast. Progress gets made. And when you have it, it's easier to maintain it. If the momentum slows down, it's harder to speed up again. Slowness is viral too. I think for the same reason you don't accelerate at a red light because you know what's the point of getting there quickly? People just end up waiting until they detect a bot or some kind of system that slow them down as they approach it. The last way that people really need to watch out for something goes wrong in my opinion is like if you take your eye off the ball and stop moving