We're going over the five steps of building a secret language strategy. We've already talked about perspective, familiarity and style. Number four is pricing psychology. And we'll get to number five, you're going to have to get jeff's book lingo. He will also be diving into the difference between the old niches and the new niches.
Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
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