5min chapter

Marketing Against The Grain cover image

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

Marketing Against The Grain

CHAPTER

The Importance of Art and Science in Marketing

Marketing used to be art and then we had the internet and it became like art science, right? And I wonder if AI pushes us back to the opposite end of the extremes. The people who are deeply technical will actually be much more successful because they're going to understand how to use L&M models.

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