Growth and Initiatives at WHOOP in the Consumer Market

WHOOP is the performance tool that is changing the way people track their fitness and optimize their training. WHOOP provides a wrist worn heart rate monitor that pairs to their app that provides analytics and insights on recovery, strain, and sleep. Know when your body is recovered or when it needs rest by getting to know your nervous system through heart rate variability and quality of sleep. Automatically track workouts and get strain scores that let you know how strenuous training was on your body and see even more data like average heart rate, max heart rate, and calories burned. Get optimal sleep times based on how strenuous your day was and track sleep performance with insight into your sleep cycles and stages of sleep, sleep quality, and sleep consistency. WHOOP monitors heart rate 100 per second 24/7 to give you full insight into your day so you can optimize the way you train. WHOOP has provided an offer for listeners to get 15% off their purchase with the code “shrugged.” Just go to WHOOP and use the code “shrugged” at checkout to save 15% and optimize the way you train.

In this episode of Barbell Shrugged we talk with Mike from WHOOP about the goal and vision of WHOOP, our experience with WHOOP, the impact of travel schedules with athletes, how to apply data into daily routines, how to interpret strain, future tracking goals with WHOOP, going through Ander’s data, how coaches can use WHOOP with their athletes, and much more.

Enjoy!

- Anders and Doug

Episode Breakdown:

0:00 – 2:12 Intro                                                                                                    

2:12 – 5:04  Mike’s Background                                                                     

5:05 – 5:58 The goal and vision of WHOOP                                               

5:59 – 7:41 Barbell Shrugged’s initial experience with WHOOP                                                                              

8:07 – 10:49  Recovery                                                           

10:50 – 14:18   Strain                                                                   

14:19 – 14:48 Where WHOOP got its start in sports                                       

14:49 – 16:07 impact of travel schedules with athletes                                 

24:04 – 27:37 The sleep cycles WHOOP tracks                                              

27:38 – 35:35 How to apply WHOOP data into daily routine      

35:36 – 38:18 How to interpret strain                                                             

38:19 – 42:23 Adjusting sleep to wake up optimally                                    

42:23 - 45:32  Recovery across different types of training and sports             

45:33 – 48:46 WHOOP calories                                                                    

48:47 – 50:55  How nutrition helps with sleep and recovery                          

55:56 – 51:52 Future tracking goals with WHOOP                                          

51:53 – 54:32  How the WHOOP Strap tracks data                                          

54:33 – 55:52 Wearing WHOOP                                                                      

55:53 – 1:11:55  Going through Anders’ data                                                

1:11:56 – 1:15:08  Teams and groups WHOOP works with                   

1:15:09 – 11:16:20 How coaches can use WHOOP                                                

1:16:21 – 1:19:20  How WHOOP calculates HRV                                                     

1:19:21 – 1:27:30   Applying physiology to training plans                                  

1:27:31 – 1:29:17    Training through injury with WHOOP                                      

1:29:18 – 1:30:38  How athletes deal with their WHOOP data day of events           

1:30:39 – 1:34:29     What WHOOP does with collected data        

1:34:30 – 1:41:26   Finishing thoughts and outro  

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Show notes at:

http://www.shruggedcollective.com/bbs-whoop

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

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