S5E11: Bain-Style Mock Case Interview: HardHead Helmets
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Helmet Laws?
The majority of states have passed bicycle helmet laws. Do we have any information on a consumer data or behavior as to whether they would prefer riding bicycles or other transportation methods? We've certainly seen some of that spike occur over the past five years. Ah, and so yt and the client has certainly been a little bit wary and unsure of how that dynamic of these new regulatory a laws, how that's going to continue to impact the side of the market and their sales.
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