Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Building Trust Through Content Creation

This chapter focuses on the significance of developing an owned media portfolio and its influence on ROI, emphasizing the necessity of creating engaging and educational content that resonates with community needs. The discussion highlights strategies for startups to measure marketing effectiveness, leverage unique attributes, and foster relationships through transparent and relatable content. Additionally, it explores the advantages of leveraging video content and personal branding in establishing thought leadership while addressing challenges faced by executives in content creation.

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