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In this “Lessons” episode, Jay Abraham—renowned advisor to Tony Robbins and top Fortune 500 companies—reveals his powerful “strategy of preeminence,” a business philosophy that transforms companies from transactional sellers into indispensable, trusted advisors. By always putting the client’s best interest first, deeply understanding their needs, and reframing your role as a life-changing partner, businesses can create unshakable loyalty and rise above the competition. Jay explains how to challenge customer perceptions in a way that elevates both your brand and their outcomes, replacing the short-term mindset of selling with the long-term mission of transforming lives. Through vivid examples, including a Mexican homebuilder whose sales team learned to see themselves as life-changers rather than product pushers, Jay shows that true market leadership comes not from louder marketing or bigger budgets, but from becoming the only viable choice in your customer’s mind.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/u9ZhCzu6PD0
Apple: https://podcasts.apple.com/us/podcast/jay-abraham-strategy-performance-expert-the-marketing/id1484783544
Spotify: https://open.spotify.com/episode/75d4OC1uwzlme9MOSe4WZh
➡️ Watch the Podcast on YouTube
https://www.youtube.com/c/scottdclary
