The Power of Branding and Marketing

I think along the lines of being continually adaptable that that builds that awareness, but there's no solid, you know, written in stone type scenario. So it's about being adaptable and yes, looking for those opportunities and modifying to suit. How that first branch grew massively within the time that the other franchises were opening and growing shows how strong branding is. It's not just a physical aspect of just multiply my marketing and multiply my sales and get a few extra instructors. There's power and weight, real weight behind solid branding and marketing that will help every single person.