342. Investing in $B+ Marketplaces, Beating the Cold Start Problem, Warby Parker's Key to Scaling, and the Backstory Behind Redpoint's Social Media Surge (Annie Kadavy)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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Red Point Ventures - Brand and Marketing
The firm has placed some strategic emphasis on brand building and promotion across multiple platforms. The last four years, we've actually been building and running a lot more internal experiments as it relates to how we look at our own data. We believe venture can be and should be a team sport as opposed to a group of individual players.
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