GIFs Can Lift Click-Through Rates by ~20%

Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:01) Jay admits he’d help Daniel move but really, absolutely would not

(01:43) Daniel predicts the inevitable two-week unpacking saga

(03:00) Daniel breaks down why gifs instantly stop the scroll

(03:32) Jay explains how animated gifs lift click rates by about 20 percent

(05:00) Daniel shares how to turn video moments into compelling gif teasers

(07:40) Jay reminds everyone that AI makes creating gifs ridiculously simple

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/